Why use mobile marketing?
First of all, what you should know about mobile marketing is that is predicted to be one of the most popular and useful areas of how to reach out to your target audience. The biggest reason for that is obviously because of the rapid growth of smart phone users, which more or less have started to become a part of peoples own lifestyles. Just by looking at a statistic, saying that 91% of smart phone owners have their phone within an arms reach, 24 hours a day, 7 days a week, pretty much says it all.
How does it work?
This type of multi-channel, digital marketing strategy is aiming towards a certain target audience on their different devices and tablets, via SMS, social media and other apps. One of the biggest advantages of using this type of strategy is first and foremost, that this huge amount of smart phone users have certainly created good conditions for marketers to reach out to a lot of people at the same time. However, for a company that is using mobile marketing, it is at least as important that you have an app or a website that is user friendly, so that its content fits on the screen. People doesn’t want to scroll around or wait for your page to load, the only ones that are going to be pleased about that are your competitors!
Mobile vs Desktop
Over the years, the desktop searches have obviously been the most popular and effective way for people to gather and search for different types of information. But nowadays, the statistics are showing something totally different. About two years ago, in 2015, mobile platforms like smart phones and other devices had become a more popular tool for search queries than the desktop searches. I don’t want to bury you guys with statistics but I would like to present some numbers that probably will give you a clear picture of the high potential of this marketing area.
65% of all email is first opened on a mobile device
48% of users start their mobile internet sessions on a search engine
56% of B2B buyers frequently use smart phones to access vendors’ content
95% of adults primarily use their smart phones to access content/information
Optimize your content!
Today, we use our phones to pretty much everything; we check our emails, we interact with friends through different platforms, we search for information online. So in order to stay competetive these days, it is important that the website of your company is adapted to mobile devices. Furthermore, just like other mobile marketing needs to be tested and optimized in order to create a mobile friendly website. There are a lot of things you want to keep in mind when you are optimizing your content for mobile phones and other tablets. For example, make sure that your:
Content fits on the screen without side-to-side scrolling or zooming.
Content loads quickly (About 64% of mobile web users abandon pages if they don’t load within 10 seconds).
Website returns no mobile-specific errors.
“Less is more”
The expression “less is more” is something that can be related to mobile marketing as well. When you design or redesign your Call-to-action-buttons, try to keep it clean and simple. In other words, don’t overload with a lot of unnecessary information. Instead, try to eliminate the number of steps to complete the action you want the viewer to take!