Content Marketing and SEO: An Integrated Approach

As marketers we hear a lot about the importance of producing compelling content, and the importance of creating a solid content strategy to guide our efforts.  The reality is that having a great content strategy, and useful content will not lead us to success alone if this content is not found by our target audience.  We can sit here and go over how SEO and Content Marketing are different and how they are similar, but instead let’s take a more useful approach and examine how they complement each other.

Content Marketing and SEO Integration
Content Marketing and SEO Integration

Understand Your Audience

Taking a data driven approach for content creation is a great way to get to know what exactly will pull your audience towards interacting with your brand. Once we can determine what potential consumers are interested in, their needs, their wants, and how they are searching the web to fulfill these desires we can begin our keyword planning process. Establishing key words early on will help our efforts be more focused and effective.

Create Original Optimized Content

Integrating SEO best practices to the content creation process from the start can be an effective way to save time going back and forth when making optimizations. When we marry great content with the application of SEO best practices we give our audience quality content that can be easily found, and indexed properly by search engines.


The best way to build links is by creating awesome content, and having a captivated audience that links back to it. This is real SEO success, and it is not possible without content marketing. This also means staying on top of hot topics that are trending, and pulling audiences in.


It is an important part of planning our content strategy, because we always want to be rolling out relevant, quality content. Well, consistency is also important for SEO. Consistently creating new content that meets the technical guidelines SEO requires, attracts user to our sites, and creates a successful user experience is what we want.

Measurement of Content Marketing Strategies

We might not always think of measuring our success in content, but from and SEO perspective it is important. We need to measure our efforts in terms of how successful are at attracting audiences with our content, and how we rank. We should be applying content marketing metrics as well, in order to understand how if our content is effective, and determine where optimizations are needed.

items to integrate into content marketing strategies
items to integrate into content marketing strategies


In conclusion we can say that SEO makes the demands and content marketing fulfills those demands. SEO asks for keywords, and content marketing uses those keywords in and effective way. SEO demands content, and well content marketing is content. In digital marketing we can’t take an isolated approach, because we know that every part is contributing to the big picture. More than ever it is important for all the areas of digital marketing to work together towards an overall goal. SEO and content marketing might be difference disciplines, but they depend on one another in the application of best practices for success.









Content Marketing Myths: 3 Myths Debunked

Myths about content marketing

3 Myths about Content Marketing Debunked


Myth 1:  My customers are not social and content marketing and social media are separate so I don’t need to worry about it.

In my opinion, this content marketing myth may have been long put to rest, but since it came up more than once in my research it seemed maybe even more important to address with how outdated this appears to me. At this point, I believe the importance of social media is well documented but if there is anyone out there that still believes this, you need to take a closer look.

Social Content Marketing Myth
Social Media Content Marketing Myth


If you are still not too familiar with social media here are 2 tools, “The Complete Beginner’s Guide to Social Media” and “The Social Media Frequency Guide”  suggested by Eric Sui over at

With social media being this popular it would be silly not to use this as a platform or channel to distribute your content. Content and social should be working closely together to achieve the best results.


Social email content marketing myth
Social Media Will Kill Email: A Content Marketing Myth

Myth 2: Social media will kill email and make it obsolete

This myth can cause you to miss a great opportunity to make a personal connection with a potential or current customer. With social media it takes the user finding your content, as much as you can try to help that cause, it is in the control of the user. With email, you can send the message to them directly.

“Both are used to keep your brand top-of-mind among people who have given you permission to do so. Email and social are complementary tactics, not oppositional ones.”

– Jay Baer


Myth 3: The rules are different in B2B; you target a business rather than a person

This myth can be hugely detrimental to a business where it relies on sales of this nature. More and more nowadays it is becoming about personal connections in business and treating your content this way helps to build these relationships. Sending content that proves you understand the customer personally will make them more comfortable when doing business with you and build trust that will last into the future.

“The strategic thrust of content (help, inform) and social (help, humanize) are the same regardless of what you’re selling.”

– Jay Baer (


These aren’t necessarily the top myths out there. There were so many and they covered a wide range of topics. Feel free to follow the links below to check out some other blogs on myths I used to help me with my blog.

  1. Convince and Convert 11 Myths
  2. Singlegrain 10 Myths
  3. Content Marketing Institute 18 Myths
  4. Jeff Bullas 7 Big Myths
  5. Search Engine Watch 5 Myths
  6. I Media Connection 5 Myths
  7. Marketing Insider Group 9 Myths


Also, check out a short PowerPoint slideshow I put together to highlight some of the key points.


I hope you all got something out of this. For me, this is also a good reminder to be open to new methods and ideas even if they go against something that is currently working a certain way. Often there is nothing that can be done until someone does it.

4 Tips for Content Marketing in Foreign Languages

Content Marketing For Foreign languages Alt Text

 Why You Should Consider Content Marketing In Foreign Languages

The constantly evolving global market of today and the integration of new technology, which connects companies and buyers worldwide, has added new challenges for content marketing development. As a result, it is the time to think with a global perspective! Whether you’re executing some form of content marketing for a major brand like Coca-Cola who focuses on a massive international appeal and has a high budget global marketing strategy (GMS), or simply just started managing a smaller brand with a smaller reach. I would advice that regardless of your company’s size or international presence, that it’s always good to consider suggesting to your clients on implementing some content in at least one another language. There are multiple reasons for that suggestion. The first being that in the 21st century we live in multicultural societies, and therefore the opportunities of establishing brand loyalty, and connecting well with different ethnic groups are technologically feasible and highly lucrative. If you look at the most successful companies in the United States, we see brands like Mc. Donald’s and El Pollo Loco constantly marketing to the Latino community in the Spanish language on multiple platforms. As content marketers, it’s always best for us to understand how the world is changing around us, and how our audience potential will continue to grow. One renown blogger reported at The National Interest.Org reported that in 2015, The number of Internet users in China has grown to 668 million, according to a report released last week by the China Internet Network Information Center (CNNIC) – Lincoln Davidson, This is How Big China’s Internet Is. If you still need to grasp the importance of diving into content marketing in for languages, “The top two most widely spoken languages in the world are Chinese with about 1,197,000,000 speakers, and Spanish  414,000,000 speakers.” – The second reason being the obvious, it only can work in your brands favor. What can start off as a small local brand could potentially expand into a more renown brand nationally or even gain international appeal. You never know, right? So, now that you know why it’s favorable to consider taking on content marketing in foreign languages I hope you feel less intimidated and ready to dive in! If you haven’t done content marketing in foreign languages, or already do but feel you need advice, here are some tips to guide you on your path to success.  

Hire A Cross-Cultural Consultant

The first suggested tip to implement for content marketing in foreign languages is to consider hiring or gaining access to a Cross- Cultural Consultant also sometimes referred to as simply a Cultural Consultant. When posting in different languages, you want to make sure you use appropriate images, compose relevant information to that ethnic group, and use proper terms and language. You don’t want to accidentally annoy, offend, or try to sell them a good or service they have no interest in. If you want to target the many Chinese students at UCSD and sell them car insurance, you don’t want to waste your time by using Japanese kanji or related images. Make sure you educate yourself first and get the basics on any group your target by reaching out for advice first. Often times a cultural consultant may not be the actual translator, so verify as with any service you request, what it is included and what the costs are. Although the first thing that most likely comes to mind when considering hiring an expert is (ROI), and that strict budget the marketing teams are often adamant on sustaining. However these days you can often find so much of the information you’ll require, regarding cultural topics, and even do’s and don’t on multiple websites entirely for free. If you’re patient, it’s not difficult to reach experts, and even common everyday reliable people, from many ethnic backgrounds, who willingly give out free advice, and who can provide valuable input on any a variety of questions you may have before developing your content. There are entire forums that are overseen by strict moderators, you just need to be persistent in your search for a quality forum. Several social networks or question-asking  websites, I suggest for free advice are;, fluther,com, Yahoo Answers, or even (Reddit Answers), and even Youtube.  In fact YouTube has amazing cultural consultants that constantly post important information with plenty of learning videos. You can access an abundance of reputable vloggers on a multitude of languages or cultural related topics, highly informative videos, and you can even reach out to them directly. Below is an example of one of my favorite, free cultural educators vloggers on below. The channel is called Double Chen, and they have answered me on a variety of topics I inquired on. You can ask them if Chinese nationals like or dislike certain things. If your brand sells fancy Italian wooden clocks for example, you’re going discover that they will not sell during Chinese New Year. Do not underestimate free advice from YouTube, it works, I’ve learned many customs and cultural differences from several channels. Of course, if you have the budget, check out sites like, they are a company that specializes in consultation services that I have also worked with in the past.



Aim to write source content that isn’t too complex. You don’t need to say too much to make a point, especially when you’re just starting your new venture writing source content in a foreign language for the first time. Write source content that that doesn’t require too much localization. You will obviously first right in the language you develop content for now regularly as you usually do, don’t jump into trying to adjust anything from your current source content. Often times, people start getting very anxious, and will worry about all the content that they have to translate or get localized by someone else. Don’t! You’ll simply paste your current work into a new document, and just break down your original content slightly, aim to make the message compact, modify and tailor it separately for the new target audience before any translation takes place. There may very well be opportunities where you have access to a non risky, and basic message you need to perhaps, “Tweet” and put out quickly. That’s a good opportunity for you to try some simple content marketing in a foreign language yourself. It can be a basic an image with the Year of The Sheep for for example or the beginning of Oktoberfest in Germany with the word cheers below it, in German. If it’s you are using Google translate for simple things, like a welcome banner or a Happy New Year greeting, that should be fine. Again, only for very basic content. Do not use Google Translate unless you have a translator/localization expert, on hand. You may use Google Translate, if you are already fluent in a language, but have a difficult time writing in it at times. If you’re not sure, just don’t do it, as this program often has major flaws when it comes to sentence structure. Please do not use the dreaded figure of speech, if your working with a localization expert they will either leave it out, or tell you that a comment doesn’t make any sense. Basic English will translate best, keep it simple. One of the best parts about developing content in different languages, is that Google doesn’t detect duplicate content in foreign languages. You don’t have to alter much when developing source content in other languages, not unless have the time and budget. Always aim to keep your source content simple, and you’ll be very successful.


If you don’t have any foreign language skills you don’t have to stress out about reaching your audience effectively. There are plenty of symbols you can use to convey your information. Thanks to globalization many symbols are considered universal today. Use symbols to help you lessen your words on your foreign blogs and sites. There are many universal symbols you can combine with small sentences to easily express what you want your reader to understand and know about. Combine a few words and let your creativity do all the work. Find simple images portraying human emotions, smiles, shopping carts and the iconic for sale banners are all very universal. If you’re worried about producing your own material, sites like Moscow based design agency Just Be Nice Studio offers beautiful symbols and images for free. If you have Photoshop then try experimenting with different symbols and available art, these days you can always download a free trial version from the Adobe website. I’m going to share with a site that can serve of great benefit to those that might not already be familiar with it. Are you artistically incapacitated? Does time constraint  leave you with no time to develop some of the mentioned content, or do you feel drained of creativity? And does your budget still haunt you? Well now worries! just happens to be a site that has all your solutions in one place. You can get your hands on custom done, graphic design symbols, gorgeous artwork, and even amazing infographics made just for you, in any language you desire. There are a multitude of artists that you can directly content, and read reviews on. The best part about the service is that they have set deadlines and clear job costs on display. It is a very affordable option and you will find international artists that speak a variety of languages. I have personally used this site, and I have never been disappointed. You’ll soon learn that other related services are available here too for my prior tips. Content Marketing In ForeignLanguage Alt Text


So you’ve been updating your original website and pertaining blog, and regularly running that well. You’ve also been insuring that your localized (translated) sites are all being professionally updated at this point with regularity with relevant, simple, and easy to understand fresh content. Now what? As with all efforts to optimize and draw more viewers with your first site, you should keep doing your homework on what are the best foreign websites that serve your brand. You want to continue to seek only optimal foreign language directories. You’ll have to decide which sites relate to your brand best. Your goals is to keep building backlinks and to keep generating buzz, much like you do with your regular site in this new terrain steadily and constantly. It may seem tedious at first but you don’t need to target many sites, just the most relevant ones that discuss what you’re marketing. It is good to become familiar with what the top internet sites are in the foreign language you’re branching your content marketing into. In China for example, facebook is banned. You would have to do some research to find that Weibo and Renren are similar social media sites. In Germany you would have to use which hosts a massive variety of blogs on different topics. Don’t be afraid to to use the translation option for foreign websites, for some reason the translation by Google while you scan around for relevant content and topics. Remember you can always ask a translator to review the list of sites you have in mind. You should employ   online SEO tools like which has an excellent backlinks tracker, to keep track of your links progress. You can also try Buzz Sumo to track your buzz appeal across the net. And lastly use Alexa  digital marketing tools, which allow you to find the top sites within their own web and countries.  You’ll have to get into the habit of going the extra steps, and learning to identity what sites best serve your content marketing goals in other languages, but if you’re applying my basic tips, you’ll see new traffic gradually assure you, you’re not in over your head…  






Why Email Marketing Should be a Priority


There are over 40 different marketing categories such as SEO, social media marketing, video marketing, and so many others but many of these categories are fairly new. One type of marketing that has been around for years and continues to be effective is email marketing. There are three times the amount of email accounts than social media accounts including Facebook and Twitter combined.

It’s already difficult to appeal to the public, even when you know your target audience. To sustain success, take advantage of the opportunity to connect with those who you know are interested and want to hear from you. Customers with interest are able to view your messages anytime, anywhere.Big companies such as Apple, Sephora, Costco, and even Nordstrom all use email marketing to stay connected with their customers. Here is why you should start using email marketing if you’re not already.

Content and Purpose

The content that goes into the email is the most vital element. Emails that are sent out has to reflect the company’s personality and image. In addition to that, the content within the email should have a specific purpose. A nonprofit company that is providing clean water to people around the world can send “transactional emails”-emails that are automatically sent after a user takes a certain action on the website. The nonprofit company can send these emails to those who have donated to the company and show the individual a progress update on how and where the money they donated is being used.

Another great example of content marketing is dropbox and their way of addressing elements in their email marketing campaign. First, Dropbox has a relatively young target audience. They utilized a simple and easy to understand email showing the before and after of their company. This brings us to their purpose, which is to bring people back to using their platform.  dropbox-email-example

Consistent but not time consuming

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Companies send emails to recipients that are on their subscriber list. This means that emails are delivered directly to the viewers that they know are interested in receiving the information. Facebook has a limit on the number of times a post appears in the news feed, meaning only a very small percentage of your company’s followers on Facebook will actually see the posts.

This optimizes the chances of having your intended target audience seeing the message.  Having messages created on a regular basis helps keep your company in the minds of your customers, Emails allow for people to easily forward them to friends and family.


Trial and error without the consequences

Email marketing content can be ineffective especially when you find that a very small percentage of the people are actually opening the email or clicking on the link. Email marketing allows you to play with the content and see what works and what doesn’t. Creativity through this marketing method can keep your company ahead of competitors. Campaigns produced with pictures, graphics, videos, or many other visuals can be incorporated into emails effortlessly. Develop elaborate campaigns customized for audiences in different places for different purposes. Test out different marketing ideas and observe the methods that receive the most response. Use the techniques that work and forget the ones that failed.


downloadWelcome to the Club

Give people the feeling of exclusivity. When an email is sent directly to a person, personalized with their name, it creates a sense of uniqueness. Exclusivity increases interest in people and gives a sense of urgency for people to buy immediately. Bringing traffic to your online website or even actual stores can be done through incentive. Offer coupons or free samples/gifts to your customers as a form of appreciation. These emails are sent out to those you know are interested. Helping them save money will not only increase the amount of people visiting your sites or stores, it will increase sales because discounts allow people to save money and most likely use that money to buy more.

Sephora email

Low costs with great results

Email marketing does not need a large sum of money to maintain. With lost costs, using email marketing still brings about several benefits. Not only will it drive up sales, it brings traffic to your overall website and increases popularity and credibility if the marketing campaigns are done right.

A bonus of email marketing is that it is convenient and accessible anywhere because it steps into mobile marketing.

Embed This Image On Your Site (copy code below):

3 Tips & Tricks for Google Analytics

For the past few weeks, we have been learning how to effectively utilize Google Analytics to manage our website and understand our audiences’ visits. Looking over and analyzing visitor data is extremely crucial to the success of the website, brand, and company overall. Whether you are managing data for a company or simple blog (like ours!), it is important to understand what metrics you should be looking at so that you can make informed decisions for your company. This will result in a better understanding of your audience and what type of content they really want to look at.

In this article, I will be highlighting 3 Tips & Tricks for Google Analytics that you can test out yourself. The beauty of Google Analytics is that you can do so much with it! You can study how users are finding your content and website, where exactly they’re coming from (or what led them here), and how long they are staying on your pages.

1) Understand your Audience Locations

How To: Audience > Geo > Location


Where are your visitors coming from? How are people from all around the world finding your website? The maps displays the amount of users that visit your website from different parts of the globe. The darker blue shades on the map reflects more visitors from that location. How many of you were surprised to see the number of foreign visitors on your website?

By understanding where your users are coming from (and what sources led them to your site), you can capitalize on this traffic through ads, marketing campaigns, and other marketing ideas. You might even consider providing translated content if you notice a certain trend of users coming from the same foreign location.

2) Content with Popular Keywords

How To: Acquisitions > Campaigns > Organic Keywords


What keywords are users searching that led them to your website? Among these keywords, which ones are the most popular? You can essentially track every action of a user and study this data to discover larger trends – you can study which pages they visit, how many pages they visit, and for how long they are staying on it.

After you see all the popular keywords that are leading people to your site, you should think about what you can do with this important data. The main key is to provide specific content for those targeted, popular keywords. For example, if “content marketing” is popular on your website, try using keywords such as “5 tips for strong content marketing” or “content marketing tips and tricks.”

3) Visitor Flow Chart

How To: Audience > Users Flow



For some reason, this is a feature that is often overlooked but I think it’s an extremely helpful one. This shows the starting point of when a user is first brought to your website through their entire chain of actions until the end of their visit. This section of Google Analytics might be a little confusing at first but try your best to see important trends. Are your visitors stopping on certain blog posts or a certain part of your website? What patterns are you seeing?

Ultimately, I think it’s important that you use Google Analytics not just to see this data, but to strategize with it. Spending time to really understand the data will teach you more about your audience and help you make informed decisions. There are a ton of other ways to efficiently use this tool and I hope these three tips can encourage you to utilize Google Analytics more for your website. We’re all learning after all!

Top 4 Tools for Content Marketers

Top 4 Tools for Content Marketers

Do you have have trouble finding content ideas and topics for your brand? Do you ever get stuck on what your next content marketing campaign should be? Do you need a platform that will help you organize all of your content efforts? Do you need help designing a flyer but do not have the proper skill set? If you answered yes to any of these questions, this blog post will provide a solution to all of your content marketing problems.

There are many tools that can content marketers can use to support their marketing strategies. Utilizing these tools will greatly enhance your marketing campaigns, generate ideas, analyze competitors, allow you to create stunning graphic pieces, and more. In this blog post, I will go over the top four tools that every content marketer should have under their belt.



BuzzSumo is one of the most important tools for content marketers. This tool gives you the ability to analyze what content performs the best for any topic or competitor. In addition, BuzzSumo allows you to find key influencers to promote your content. Buzzsumo gives you the ability to filter by content type which include articles infographics, videos, guest posts, and more. Create content that the audience want and drive traffic to your business or organization with BuzzSumo.



HubSpot is an inbound marketing and sales platform that helps businesses and organizations grow their site traffic, convert leads, and build long lasting customers. Content Marketers use this tool to create landing pages, emails, web pages, schedule social media posts, track analytics, and more. Subscription to HubSpot provides marketers with a large knowledge bank and best content marketing techniques. In addition, HubSpot’s integration feature with Salesforce, SugarCRM, Microsoft Dynamics, and other services makes it a great tool for not only content marketers, but businesses and organizations as a whole.



ClearVoice is a content marketing platform and marketplace. The ClearVoice content studio helps businesses and organizations identify industry influencers, analyze competitors, and employ best practices. The marketplace allows for marketers to connect with top content creators and writers. This is a great tool for marketers who are stuck, need new ideas, or another set of eyes on the content marketing strategy for a brand.



You don’t have to be a graphic designer to create cool content anymore. With Canva, marketers can create graphics for your blog, website, social media accounts, and more. This online image creation tool is completely free and comes with a stock photo library. Canva is great for businesses and organizations who do not have the resources for a graphic designer. Canva’s “Design School” brings together a range of educational content including workshops, tutorials, and other tips and tricks.  

Bring you content marketing campaigns to the next level with these four tools. No longer will you struggle with finding ideas, designing graphics, discovering influencers, and organizing your content marketing efforts. These four strategies are guaranteed to improve your overall content marketing strategy and help your brand stand out compared to your competitors. Reach new audiences and reach new customers with these four simple-to-use tools!



Top 5 Content Marketing Mistakes to Avoid

top 5 content marketing mistakes
Top 5 Content Marketing Mistakes: avoid these to make the most out of your content marketing strategy

Content marketing is a relatively new field that is gaining popularity and requires a lot of time and strategizing. Because of that many content marketers make mistakes that diminish the quality of their content and hurt their chances of attracting new audiences. So, these are the top 5 mistakes that should be avoided in order to achieve great results:

  1. Underestimating the Importance of SEO

Search Engine Optimization (SEO) is an incredibly useful tool, especially with the current rise of digital marketing. It is a process of webpage optimization through proper use of links, keywords, and other tools in order to ensure the highest possible page visits and rankings in search engines. Not only does it allow your content and brand to be seen by a much wider audience, but it also helps minimize advertising and other expenses. Proper use of links and unique keywords will take your content to the next, but make sure to not “overoptimize”—Google’s algorithms Google Panda and Google Penguin protect customers from poor content with keyword stuffing, unnatural links, and other poor webpage qualities.

Google Penguin Update
  1. Little to no Visual Content

Visual content is ESSENTIAL to content marketing. Researchers at Loyola College, MD found that colored visuals increase people’s willingness to read a piece of content by 80%, so it has become one of the top priorities of all content marketers. Not only do visuals help customers understand the information, but they also make it more fun for them to follow. If there are no suitable photographs for the topic, you can always use free online graphic tools such as Canva and Piktochart to create useful infographics and stunning visuals.

Importance of Visuals is Rising
  1. Refusing to Invest

In order to achieve desired results in a reasonable amount of time you must be willing to invest both money and time into your content marketing strategy. Although there are plenty of teaching resources available online in the form of blog posts or white-papers from reliable sources such as Content Marketing Institute, HubSpot, or MOZ, seeking help from a professional can be a necessity. Finding the right people for the job can prove to be challenging because it is a relatively young field; however, as the practice of content marketing grows, finding a trained professional will be less of an issue.

Invest in Content
  1. Lack of Patience

It takes time for your content marketing strategy to start bringing in results, so be patient! Creating quality content on a regular basis can be tedious and difficult, especially if no obvious positive changes are seen at first. You might also need to create a content marketing plan to stay on track with posting your content daily, weekly, monthly, or even annually. However, if you achieve something that most brands cannot and remain consistent with regularity of your postings and the quality of your content, the results will come.

Keep Calm and Create More Content
  1. Not Having Fun

Effective content marketing strategy can take a lot of time and effort to develop, so make sure you are passionate about what you are doing. The most successful content marketing campaigns not only provide value to consumers, but they also intrigue and create interest in the topic. Hence, the best thing you can do is go out there and have fun with it. So, create content that is fun to follow and will make consumers beg for more!

Although these are the top mistakes in my opinion, there are many more that you should be on a look out for! Approach your content marketing strategy with caution and passion and you will reach your targets. A recap of the blog post in a SlideShare format is posted below for your convenience.


Creating Consistent Content – A Content Marketing Plan

7 Ways Content Marketing Can Reduce Costs

5 Ways to Keep Your Content Playful and Fun