Tips for Optimizing Content

 

Tips for Optimizing Content

 

Tips for Optimizing Content

SEO is king in the world of content marketing. Quality content begins with SEO because it allows users to find you and your website. Where do you even begin? How should you best utilize SEO to make sure your content stands out? How do you create content that will speak to consumers?

Let’s break it down into smaller segments!

Optimize Your Search

Consider the impact of your content with SEO image optimization. An image contains a lot of information that can impact your search-engine ranking. The SEO value of a page may change with a simple edit to the image name.  If you use a keyword phrase like “Madewell black t-shirt”, you will focus on the brand attached to the product. Stay away from abbreviations when naming your image. Be concise when possible and take out non-essential details. Utilize alt text to describe your image. Include a call to action in the image title to gain more user engagement. Add captions to your images. Remember to anchor text to guide user to images and other visual information. SEO is key to differentiating yourself from the millions of similar brands and products available online.  

Madewell Black T-shirt Google Search Result
Madewell Black T-shirt Google Search Result

 

Black t-shirt Google Search Results
Black t-shirt Google Search Results

Understand Target Audience Attributes

As the idiom says, “walk a mile in someone’s shoes” to understand their perspectives and experiences. If you want to craft relevant content that speaks to your target audience, you need to get into the mind of the audience. Answer questions that your ideal customer may have and provide solutions. You want to tell a story and create an authentic relationship with your audience. Personas help you understand and visualize consumers as archetypes in your target audience. If you think about the Smurfs, you think of Papa Smurf as a fatherly  and protective figure. On the other hand, Smurfette would not have the same specific qualities you associate with Papa Smurf. Each persona has his or her unique attributes. See the Moz blog for more information on creating personas.

Keyword Persona Smurf Visualization
Keyword Persona Smurf Visualization

Use Natural Language Search

Users are employing semantic search and asking questions with search engines. With voice recognition technology available nowadays, users will ask questions to obtain direct answers from search engines like Google. To ensure your content ranks high, answer specific questions for your ideal audience. Keep in mind that search engines rank content based on how many users found it valuable. You want to be relatable to your audience.

Semantic Search
Semantic Search

Format Your Content

While content is essential, it is also important to display your content in a way that users can follow and scan for relevant information. Pay attention to formatting the H1, H2, and H3 header tags to help guide your users. The most important tag should fall under the H1 headline tag. Make sure your format is consistent across all content on different platforms. Your headlines should be questions that your ideal audience is asking.

Conclusion

To optimize your content, you want to stand out in the search engine results. Create personas to understand your target audience attributes. Employ natural language search and format your content to answer questions that your ideal audience is asking.

Sources:

http://contentmarketinginstitute.com/2017/04/content-best-practices-found/

http://contentmarketinginstitute.com/2017/01/seo-website-image-optimization/

https://moz.com/blog/personas-understanding-the-person-behind-the-visit#personas

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